Another week. Another task. Another firing. What happens when a national brand comes calling on The Donald and crew to offer up some ideas for laundry detergent? Something scrub-tacular to say the least. If you haven’t seen it, go to NBC’s full episode player and have a look for yourself. This week saw our boy being scrubbed up by a crew that was obviously inspired by one of the all time favorite candy films in the last 50 years. And did you get a load of those yellow dos? We’re still scratching our heads wondering why the folks in the marketing department at ALL didn’t swoop on the Athena Team commercial and use it for their national spot. I guess laundering clothes is serious business, not to be taken lightly…



the video was super funny , jesse was a good sport about it. way to go jesse!!!!
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I love this article and the pictures.
My husband & I have been watching Celebrity Apprentice from the onset. We’ve said to each other repetatively–practically weekly–”can you believe him?!!! Ashamed to say (now that it all seems so obvious) , but WoW!…had no idea how creative, sincere, supportive, and ethical a team player Mr. James is.
Ok Mr. James,
You are the best! thank you for letting us get to know you!
You did awesome. I have great respect for you. Congrats on doing what you do.